With most of your waking hours devoted on the internet, it is very likely that you are directing the majority of your marketing initiatives online, like video marketing, to advertise your business too. It really is second nature and never a totally bad habit.
After all that?s where most of your market is. However, as a freelancer, you should also benefit from offline marketing and advertising gimmicks that have, time and again, proven themselves to generate profit. Here are a few of the most effective.
Talk about your freelance business. The word of mouth technique is yet to see the day when its luster has lost its money-generating power. For now though, it still ranks high among the most effective advertising techniques there are. On top of this, word of mouth advertising is very inexpensive. You just have to devise means to spread the word about your freelance business or service fast and you can already establish a base market and a few new clients on the side. There are many ways to go about this type of offline marketing. The best and the simplest is to subtly spread the word by talking to people directly.
Whether you are at a coffee house, in a supermarket, a library or a hardware store, you can casually promote yourself as well as your freelance business. Expect to have no boom outside your local clients though because this kind of advertising seldom go nationwide. Except if you?ve used strategies which can pass on the word on the national level.
Perform some networking with some other freelancers. Creating your clientele by networking is definitely among the easiest to do both online and offline. In the internet, if you know a person who is in the exact same field as yours, make an effort to connect with him by means of professional networking sites. That easy. Exactly the same principle can be applied in an offline environment. That person you know may have heard another someone who?s got lots of connections within your industry. Try to check into events and parties which may grow your network.
Advertise yourself and your products or services in free local newspapers and magazines. It?s cheap and effective. You will likely have to pay some to have your advertisement placed on free newspapers and magazines, but whatever dollar you dole out will surely come back tenfold in the form of wider networking, new clients, and larger pool of potential clients.
Stretch your advertising dollar to billboards and other signs.How many times have you looked up a billboard or an ad sign and really have been introduced to a new product, service or company? If you can afford to post an ad via a billboard, you can expand your market exponentially. Offline marketing in the form of signs and billboards may bring in new business to your online venture. If you have the money to spare for this type of advertising, you might as well try to use it.
Hand out your business cards. Nope, business cards have not died yet. Actually, they?re a lot more effective nowadays than they were about ten years ago. While business cards can just contain info about your kind of business and some contact details, today these can also carry your website name, social networking addresses, and some other things which can aid in growing your network to several places.
Get more info on video marketing, which is a sure way to persuade folks to discuss a number of products and services by means of marketing video clips. Find out here on how to utilize social media marketing, an effective method that offers links, attention and a great number of page views by promoting your internet site or business through social media channels.
Source: http://theunlimitedhost.com/blog/powerful-offline-and-video-marketing-for-the-self-employed/
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